Champagne exports hit a record-high value-wise in 2022, with €6bn worth of fizz sales being driven by shifts in consumption from “exceptional occasions to more normal occasions”, the Comité Champagne said at its UK press briefing on 25 May.
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In the past decade, regular wine consumption among 18-34 year olds has fallen by 10% (Wine Intelligence), which could indicate trouble for the sector in the future. Alex Green, co-founded wine distributor Beyond Wines after working with business partner Matt Johnson at Copestick Murray where they worked on i heart and Freixenet. Here, he explores why wine brands are failing to engage the younger demographic and where they stand to make the biggest wins.
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Younger consumers plan to spend more than before as they return to pubs and restaurants, and spend a larger slice of that money on wine.
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Younger Chinese consumers are radically reshaping China’s wine market as trends paralleling those in the West gain ground, but with greater speed.
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